Category Archives: Marketing

The boom of self publishing books has changed the landscape of the publishing industry

books-69469_640The boom of self publishing books has changed the landscape of the publishing industry. The self publishing technique enables even novice and aspiring authors to gain recognition for their work and make a mark at the start of their career in the publishing industry. Studies reveal that a resolute novice author, who builds demand for his work in the market by self-promoting their written work, will get rewarded with an admirable contract from the traditional industry. But in our hurry to appreciate the work of newbie authors, we tend to overlook the broader cultural significance of these tactics in the publishing world. Here are some significant changes the advent of self publishing in the publishing industry worldwide has brought about.

  • Wide awareness of publishing in various sectors: Decades ago, various businesses used to recruit publishers and authors to represent and promote their businesses in the market effectively. Several businesses had no knowledge of publicizing and felt helpless without the assistance of proficient book agents and promoters. With the onset of self publishing, people are becoming more aware of publicizing techniques. Self publishing companies have enabled people and businesses to learn and understand this process and implement it for their own promotional purposes. This has resulted in a wider awareness and diversity in promoting techniques.
  • Mitigate our dependence in traditional publishers and agents: The increasing interest in the self publishing has reduced our dependence in the traditional publishers and book agents. People believe that they can best represent their products and services and promote them effectively, by using this technique.
  • Demand for copy-editor: Self publishing enabled the writer to realize their limitations of self-editing. As a result, using copy-editors has become a necessity to publicize error-free and high quality work for the writers. Studies reveal that freelance copy-editors are in great demand among self publishing authors as well as traditional publishing houses. As a result, copy-editors have greater number of opportunities and substantial pay to make their career in this industry.

 

  • Evolution of luxury books: Some reputed promoters are promoting luxury books, with a limited number of editions available to the person who commissioned it. This provokes people to self-publish their experiences, holidays and family photographs in unique books that signifies memorable events of their life such as birthdays and retirements. This enables you to add your own touch to your precious book and enhance your social significance if you delve deeper into self publishing, to promote your own book.

 

  • Increases the scope and power of authors: With the growth of the social media in the recent years, traditional publishers are relying on the authors to promote their own work. With the advent of self publishing, book authors get the privilege to market their own work effectively. Several authors meet their readers at popular global book fairs, run blogs or a tweet. They are aware of their readers and their expectations very well. They are no longer dependent on the traditional promoters to arbitrate the relation between the authors and their fans and readers. Self publishing makes authors more knowledgeable on how to promote their work effectively.
  • Increased struggle of literary agents: Initially, literary agents used to introduce novice authors to those publishers who would take initiative to market their work and then work with them to develop a long-term career. This scenario changed with the introduction of self publishing. Self publishing enabled authors to find their market themselves thereby, forcing book agents to find newer ways to earn their living. Multi-faceted agencies such as television and film industry are protected from this kind of struggle but smaller agencies face this struggle.
  • Emergence of new businesses and opportunities: Self publishing led to the development of several companies such as prominent self publishing companies in New York city. It offers book authors a greater number of opportunities and advice on self-publishing, development of the entire manuscript, editorial services, and marketing assistance. You can experience development of new writing patterns such as ghost writing, team writing, and effective software to help you with the crafting. As a result, publishing is emerging as a process that can be accessed by a wide variety of services rather than just an industry.

In this way, the advent of the self publishing technique has made a remarkable impact on the publishing world allowing a greater number of authors to publish and promote their work all by themselves. Various crucial elements of the publishing world are expected to rely more on self publishing for their promotional requirements in the coming years.

Jasmine Roy is adept in writing articles and books. She has rich experience in writing on a wide range of topics. Author suggests that self publishing companies in New York city offer greater scope and power to book authors and spread awareness about self publishing. Opt for self publishing to publish your work quickly and economically.


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Aspects of Writing with James Kelly, Marketing Yourself and Your Work

aspects of writingUse Your Journal to Dramatically Improve Your Writing — The Easy Way

By Will Kalif

If you are keeping a journal on a regular or even semi-regular basis, you have made a great step toward developing your skills as a writer. But, you are probably only using a small part of what a journal can be. You need to take the next step in journal writing and make your journal work for you. Here are some practical tips on how to do that.

Your journal is a place where you put down your thoughts and ideas and this is a great way to keep the creativity flowing and to keep you writing on a regular basis. But thoughts and ideas are not the only things that go into writing fiction. Your fiction takes place in a world and it has people in it. In order for you to successfully communicate your story to your reader you have to create a world that is tangible and people that are believable. These aspects of writing are just like any other aspect in that they takes practice and your journal is the perfect place for you to practice. Here are some basic and easy exercises that will develop your skill as a writer through your journal writing.

Add Descriptive Writing to your Journal

Make a concerted attempt to describe things in your environment. This is a good practical exercise that will help you find your voice in your writing. Writing for an audience means being able to describe your created world to them accurately. You should practice this in your journal and it can be as simple as choosing any object and writing about it.


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Here are several different techniques for descriptive writing.

1. Describe things – This is an important skill because the description of things can enhance your story. And it makes use of one of the most important rules in writing: “Show don’t tell” Here is an example of two sentences about a pencil:

The writer held a yellow pencil in his hand.

The faded yellow pencil the writer held in his hand was pockmarked with dozens of bite marks, and its eraser was worn right down to the metal band.

In the first sentence the reader understand the situation. But in the second sentence the reader gets an insight into the writer. This is much better than telling your reader that the writer in the story is a nervous type that frequently erases his work and is prone to biting his pencil.

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2. Describe Environments

Choose any environment and describe it. Start with the room you are writing in then move outward. As you move about your daily life take note of the different environments that you pass through. Describe these in your journal. Remember that this is not an exercise in storytelling. It is an exercise in building a believable world with your writing. And you should do this exercise in two different ways. First do it as you look at the environment you are in. Second you should do it from the memory of an environment that you are not currently in. It is amazing how radically different your perspective of an environment can be between your eyes and your memory.

3. Describe people

This is the most important aspect of description. A good description of a person can tell your reader much about the character. Choose a person you know and write a description of him. Don’t just describe his face, describe his body and his gait. Describe the mannerisms he has. Does he use his hands when he talks? Do his arms swing when he walks? What other things should you describe? Remember that your description of him will paint a picture in your reader’s mind.

Aspects of Writing with James Kelly, Guests – Jodi Ambrose, Helen Havlin OReilly and Chris Hammer and co-host Dana Micheli and Janet Coursey.

Add Dialogue to Your Journal

Another skill that you should develop in your writing is the art of dialogue. What your characters say and how they say it can either enhance a story or confuse it. You should practice writing lots of dialogue. Here are some good techniques for incorporating this painlessly into your journal.

1. You should first practice writing dialogues that you have overheard. Do this from memory. What did each person say? And what were the responses and counter responses.

2. You should also practice making your own conversations. This is what you will do in your writing so you should practice it a lot.

Blend Dialogue and Description Together

old-28701_150Now try to put the techniques together. Imagine two people engaged in a conversation. Tell your reader the conversation and show your reader the mannerisms of each speaker. Use your descriptions of the speakers and their surroundings to enhance the meaning of the conversation.

Remember that the greatest thing a writer has to offer is his ability to observe and then to think about his observations and communicate those thoughts. But the first thing you have to do is observe. Don’t just use your journal as a way to put down your thoughts and ideas.

How should you integrate these new techniques into your journal writing?

Don’t change your current habit of journal writing. When you take out your journal write in it the same way you always have. Let your thoughts and ideas flow. But, when you feel that you are done with your journal writing for the day go a little bit further and append one of these techniques to it. Add a paragraph describing something or someone or add a paragraph of created conversation. This will add a little bit of time to your journal writing but it will help you quickly develop some new skills as a writer.

Will Kalif is the author of two self-published epic fantasy novels. You can download free samples of his work at his personal website:
Storm The Castle – Creativity and Fantasy with an edge

Or you can visit his site devoted to fantasy on the web at:
The Webs Fantasy Guide

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Aspects of Writing with James Kelly, Marketing Yourself and Your Work

Aspects of Writing with James Kelly, Guests - Jodi Ambrose, Helen Havlin O'Reilly and Chris Hammer and co-host Dana Micheli and Janet Coursey.

How to Self-Publish A Book

Book Publishing Secrets: Interview with Gwen Knight, author of ‘A Hunter’s Passion’ (via Book Publishing Secrets: How to Publish Your Book!)

Our guest today is Gwen Knight, author of A Hunter’s Passion and is published by Harlequin.  She is here to give her experiences with a traditional publisher. Starving Writer todayThank you for your time in answering our questions about getting published. 

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How To Successfully Use Facebook For Marketing Yourself And Your Business

The Traditional Publishing vs. Indie Publishing Debate: Which is Right For You? #selfpublishing (via Book Publishing Secrets: How to Publish Your Book!)

For as long as mankind has found out that he could publish a book himself, there has been a raging war between the two sects – those with a publishing deal from a traditional publisher and those who decided to cut through all that mumbo jumbo and go…


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