By Glen Ford
By now, you’ve no doubt heard the advice that you really need a target reader before writing your book.
But what if you are intending to publish your book through a traditional publisher? Isn’t marketing their job? Why would you need to identify a target reader? You’re not self-publishing after all.
In this article, I’m going to give you 4 reasons why even traditionally published books need to start with a target reader.
1. Traditional publishers don’t really market anymore.
It’s sad but true. Most traditional publishers really don’t market your books any more. When they do market them it consists largely of trying to get placement on the shelves of the major booksellers. Their focus is on getting booksellers to stock the books. After all, if the book isn’t on the shelf it can’t be sold.
Which is fine. It needs to be done. But you really need to do more. You need to market to the person who is going to read it. And the easiest way to do that is by going where your reader goes. But to target a niche that closely means you need to know who your target reader is.
2. Having a target reader allows you to solve a real problem.
Anyone can write a book to solve a problem. But how can you be sure that anyone is actually experiencing that problem? The answer lies in the target reader. By carefully crafting the reader you will know what their problems are and how serious and immediate they are.
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3. Having a target helps you motivate your reader.
Getting a person to actually read your book can be difficult if you are just writing. But having a target reader allows you to ensure that you are motivating that reader as you go. You will know enough about them to ensure that you include something that tweaks their needs as you go.
4. Having a target reader help you focus.
The whole point of having a target reader is to identify who you are writing this book for. That allows you to ensure everything you are doing specifically meets their needs. In essence it allows you to focus your writing on meeting their needs. It allows you to concentrate on a specific problem occurring in a specific way with specific motivations to resolve it. All you need to do is focus your solution on your target. You need to write with your target’s needs in mind at all times. That alone will help you to focus everything about your book on the problem you are solving.
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Glen Ford is an accomplished consultant, trainer and writer. He has far too many years experience as a trainer and facilitator to willingly admit.